This post was sponsored by La Roche-Posay as part of an Influence Central campaign and all opinions expressed in my post are my own.
Each summer we like to get some serious beach time in at the shores of Lake Erie, which is about 2 hours north of our house. My parents have a beach membership to an awesome beach and we take the kids up for a nice day of playing in the sand and enjoying the lake. If you guys haven’t already noticed, I’m a redhead and sun is NOT my friend and sadly, those genes have transferred to my children, as well. So beach days are spent making sure that we’re reapplying sunscreen regularly and monitoring to make sure that their fair skin isn’t being burnt.
One thing that’s always hard to know is how often to apply the sunscreen. Being sensitive skinned kiddos, it’s hard to know always when to reapply, so we ere on the side of caution most often to ensure that they don’t get sunburnt. We also rely on really good sunscreen with high SPF to ensure that we’re giving our kids the best sun protection that we can. My kids have had small burns once or twice, mostly on small places we’ve missed along their bathing suit lines, but it’s enough to make me want to make sure it never happens again!
Sunburns are NO joke and can cause irreversible damage that both accelerates aging and skin cancer risk. Even just 5 sunburns before age 20 can increase the risk of melanoma by +80% according to the Skin Cancer Foundation, so really, why even risk it?!
La Roche-Posay is a family brand that we rely on to protect ourselves from the sun during our weekend beach trips. Their sunscreen is specifically made for kids and has powerful UVA/UVB filters that provide broad spectrum, 80 minute water resistant protection and highly protective ingredients that are effective, safe, and gently on sensitive skin.
They also make an awesome UV Patch that is a connected health technology that allows kids and adults to measure their UV risk in real time! These are perfect for beach vacations or for warm weekends when you want to make sure your kids are protected–even playing in your backyard this can be helpful!
You apply the UV patch and then apply your La Roche-Posay sunscreen over it as you normally would and the app let’s you monitor when it’s time to reapply. No guessing involved anymore and now you know exactly when it’s time to apply more sunscreen. For families like mine, this is a total game changer because we’re constantly protected by both the sunscreen and the help of the app.
It’s amazing what technology has developed since I was a kid when it comes to sun protection. I can remember always hating that I was so pale and couldn’t tan like my friends, so I would fight my parents on wearing sunscreen in hopes that someday I would get that golden tan. Knowing what I know now about our skin type, I can appreciate that although we may look a little ghostly on the beach, we need to love who we are and what we were blessed with and ultimately we need to protect ourselves long term. La Roche-Posay helps me make sure my kids don’t make the same sun mistakes that I did as a kid.
Find out more about La Roche-Posay online or pick up their products at CVS or on Amazon using their online store locator.